Russia offers great market expansion prospects with an expected 78.97% penetration rate of smartphone usage in 2025, a growing online economy, and 146 million inhabitants.
If you have not yet expanded to the Russian market, know that Russian to English translation will be key to your approach. What does the Russian market look like for doing business? Let’s dive into the most relevant aspects of Russian translation business reality. Between modernity and traditions, what should you expect?
2. Russia boasts the fifth-largest market by app downloads worldwide Android mainly leads the market, so launching an app there means directing Google Play first. There are other Android options, though, and Yandex. A store is a primary option. 3. Expanding into local stores will improve your app’s performance. It’s also worth noticing that regular daily mobile time rose by 40% in the first half of 2020 associated with 2019, and the time spent on gaming apps surely played a role there. During the lockdown, the number of application games monthly improved by 30% associated with 2019. 4. Yandex is the leading search engine in Russia Russian users favor the homegrown search engine Yandex, which accounted for over 60% of total user visits from October to December 2020. The country's second most go-to search engine is Google, whose share of visits reduced over that period. In the third position comes an additional national provider, Mail.ru. Yandex controls your SEO strategy because its parameters are not equal to Google’s. The changing Russian social media landscape Some years ago, Russian-based social media VK mainly dominated with a 62.37% market share, more than Facebook's share of 9.89% (July 2019). Western social media apps have been rising considerably in Russia since then. Data for March 2021 showed Facebook and VK at almost parallel positions, 19.99% and 20.36%, respectively. Instagram has grown from 2.28% to 13.66%, and Twitter has gone from 6.43% to 22.52% over the same period. With such development, it’s worth watching the Russian social media landscape to evaluate how to reach your users best. Is it necessary to trust a Russian translation agency? Working with Russian translation and local experts when arriving in a new market is always advised. Many instances of marketing gone wrong due to packaging that had not been adequately adapted or an ill-chosen name. Symbols, fonts, images, colors, and words may have diverse meanings in your target market. How to make sure you get quality Russian translation services Working with a professional Russian translation service provider is a great way to ensure your marketing collateral or app will be translated into Russian by a native speaker with vital linguistic skills. Whether the agency works with freelancers or in-house translators (they often do both), they should examine their translators by checking whether they have accreditations, degrees, and translation training and asking them to perform a translation test. Acadestudio vetting system and pool of professionals will ensure they have adequate resources to assign the right professionals to each project. This is vital because marketing Russian to English translation and technical translation call for diverse skills, and several industries also have their definite terminology. To make the most of your chances of getting quality work, ask a Russian translation service provider about their vetting process and resources. Read More Blog -6 Common Mistakes When Choosing An Amharic Translation Service
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AuthorHello, this is Jasmine David. I am a 508 compliance solutions services provider at Acadecraft. I have been offering accessibility auditing services and more than years. I am also providing multilingual services for Localization, higher education, video accessibility, and 508 remediation services, etc Archives
July 2023
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